The major drawback of conventional payment systems when applied for selling food is the headache of manually refunding non-accepted or missed orders. We know well, a normal E-Commerce website and payments solution does not do the trick for eateries, and the reason for that is simple – food orders need to be confirmed, and fulfilled within minutes unlike any other industry where fulfillment takes days, weeks or sometimes months. The fast paced industry results in a high number of orders that require immediate acceptance or rejection based on a number of variables such as availability of ingredients, staff availability to process the order, and possible maintenance issues in the kitchen. It’s very common for an ingredient to suddenly run out of stock or a kitchen to fall behind order volumes in a rush hour. Therefore accepting online payments by conventional methods that simply notify you via email when a new order and its relating payment are already received is simply too rigid and too-late of an approach for an industry that requires flexibility in real-time.