However portraying that content in a way that confuses nobody requires the KISS rule, i.e. keep it simple stupid. Simplicity in design is always a winner because it eliminates the risks of any potential oversights. We’ve all seen complex websites that miss out on essentials and leave users with questions such as: “What does this website do?” or “Can I even contact them if I have to ask anything?”. Those are the type of questions that lead to increased bounce rate. As you can imagine communication of key info and conversion is our goal. With Erremme’s new web presence and we did so by focusing on the accessibility and prioritisation of essential contents. Simply explaining what the business does, what services are offered, and call to actions leading to a contact page are key in the business-to-business world.

Finally, the credits… Our client played a major role by providing us with all content requirements and thereby enabling us to design the most logical way to access that content via web. It’s simply fun and efficient to work in an environment where everyone is enabled to focus on their key role and profession, therefore we own Erremme Business Advisors a huge thanks for that because that enabled us to develop and design what we do best – websites that get you to the content you’re after in the most efficient manner possible, thereby instantly connecting business and client.